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Bachelor of Arts in Strategic Communications

Come as You Are. Leave Emboldened.

13:1 Student-to-Faculty Ratio

13:1 Student-to-Faculty Ratio

Financial assistance and payment plans available

Financial assistance and payment plans available

Flexible learning on your schedule

Flexible learning on your schedule

Want to hear more about Wilson College’s online BA Strategic Communications program?

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Earn Your Communications Degree at Wilson College Online

Communications professionals are indispensable members of organizations across industries—from business and government all the way to media and journalism. At Wilson College Online, our Bachelor of Arts in Strategic Communications degree gives you the interdisciplinary tool kit in the digital arts and social sciences to make you in demand to practically any employer.

With flexible coursework, affordable tuition prices, and individualized attention from dedicated professors, we empower students to advance their career and find their purpose as professionals. Are you ready to maximize your potential and become the dynamic strategic communicator you know you can be? Join us at Wilson College.

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What You’ll Learn in the Strategic Communications Program

Our online B.A. in Strategic Communications is highly customizable so that you can specialize your coursework in a field that interests you most—whether that be digital communications, graphic design, or the humanities, just to name a few. However, the program has three pillars in which you’ll study critical concepts, such as:

Familiarity with the field of media studies

  • The history and development of print and electronic media
  • Major laws, regulations, theories, and methods of media
  • Oral and written communication, grammar, syntax, and style

Proficiency in the field of digital design

  • Visual communication and design skills and industry best practices
  • Basic hardware and software used in desktop and mobile publishing
  • Key concepts and practices of media marketing and advertising

Expertise in the field of strategic communications

  • Digital networking and messaging systems and information technologies
  • Key concepts and theories of public relations and marketing
  • Strategic communications campaign development and evaluation

What Will You Do With Your B.A. in Strategic Communications?

Earning your bachelor’s degree in communications opens a wide variety of career options in media and communications—a field that shows a strong growth rate of 6%, according to the U.S. Bureau of Labor Statistics. Common paths that our graduates can take following graduation include the following:*

  • Technical Writer
    Median Annual Salary: $78,060

  • Market Research Analyst
    Median Annual Salary: $63,920

  • Editor
    Median Annual Salary: $63,350

  • Public Relations Specialist
    Median Annual Salary: $62,800

  • Graphic Designer
    Median Annual Salary: $50,710

  • News Analyst, Reporter, or Journalist
    Median Annual Salary: $48,370

*Salary and job growth data from the U.S. Bureau of Labor Statistics

Get Your Degree While You Work

The next class start date is approaching. Don't wait to apply!

We know you're more than just a student and you have many responsibilities outside of school. That’s why we offer flexible, asynchronous online courses that allow you to study at your own pace, on your own schedule.

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Everything we teach in the online strategic communications program is real-world focused so that you can immediately apply what you’ve learned to your career. You’ll also complete a portfolio capstone project that demonstrates the skills you’ve learned to employers.

What Sets Wilson College Online Apart

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Affordable tuition rates

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Ranked as a Top Performer on Social Mobility in the North by U.S. News

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Ethical education with social justice focus

About Wilson College

Initially founded as an all-women's college in 1869, Wilson College's mission is to empower students to be confident critical thinkers, creative visionaries, effective communicators, honorable leaders, and agents of justice in their communities. Across all programs and fields of study, the College is fiercely committed to and passionate about providing student-centric education and individualized attention, ensuring all students succeed.

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