Bachelor of Arts in Strategic Communications

Bring Your Future Into Focus

Become an In-demand Strategic Communications Professional

Strategic communication graduates are everywhere—they’re writing business proposals, producing podcasts, covering breaking news, and even crafting election campaigns. At Wilson College Online, our Bachelor of Arts in Strategic Communication degree allows you to customize your education so that you can apply what you’ve learned toward what interests you most—whether that be digital communications, humanities, or business.

Our dedicated faculty and advisors can also help you pick a meaningful minor that supplements the core learning material. By the time you graduate, you’ll have a well-rounded interdisciplinary toolkit in the digital arts and social sciences that makes you in-demand to practically any employer.

Prepare for a Career in Strategic Communications

When you earn your online B.A. in Strategic Communication from Wilson, you’ll be able to personalize your degree and learn things that interest you. However, the program has three pillars in which you’ll study critical concepts, such as:

Familiarity with the field of media studies

  • The history and development of print and electronic media
  • Major laws, regulations, theories, and methods of media
  • Oral and written communication, grammar, syntax, and styles

Proficiency with the field of digital design

  • Visual communication and design skills and industry best practices
  • Basic hardware and software used in desktop and mobile publishing
  • Key concepts and practices of media marketing and advertising

Expertise in the field of strategic communications

  • Digital networking and messaging systems and information technologies
  • Key concepts and theories of public relations and marketing
  • Strategic communications campaign development and evaluation

What Will You Do With Your B.A. in Strategic Communication?

Earning your online B.A. in Strategic Communications opens a wide variety of career options in the field of Media and Communications—which shows a strong growth rate of 6%, according to the U.S. Bureau of Labor Statistics.

Some common paths that our graduates can take following graduation include*:

Technical Writer

Median Annual Salary: $78,060

Market Research Analyst

Median Annual Salary: $63,920


Median Annual Salary: $63,350

Public Relations Specialist

Median Annual Salary: $62,800

Graphic Designer

Median Annual Salary: $50,710

News Analyst, Reporter, or Journalist

Median Annual Salary: $48,370

*Salary and job growth data from the U.S. Bureau of Labor Statistics

Curriculum & Courses

The B.A. in Strategic Communication curriculum is designed to be applicable—which is why you’ll take a leadership course and complete a portfolio capstone project that demonstrates the skills you’ve learned to employers.

The following are the major’s requirements. Students must also fulfill all other requirements in the degree to obtain 120 credits for graduation.

Required Courses

COM 105


3 credit hours

COM 110


3 credit hours

COM 130


3 credit hours

ENG 201


3 credit hours

COM 220


3 credit hours

COM 233


3 credit hours

COM 242


3 credit hours

COM 240


3 credit hours

COM 303


3 credit hours

COM 304


3 credit hours

COM 332


3 credit hours

COM 315


3 credit hours

COM 355


3 credit hours

- or -

LDR 349


3 credit hours

Tuition and Financial Aid

$380 per credit hour

$380 per credit hour

6-14 credits per semester

6-14 credits per semester

Financial assistance and payment plans available

Financial assistance and payment plans available

Wilson College Online is committed to making your education as affordable as possible. We’re proud to offer online courses at $380 per credit hour as a private college—which is lower than the national average cost of four-year public universities.

Learn More About Financing Your Degree

Personal Learning Environment

Our 13:1 student-to-faculty ratio ensures every student gets the individualized attention they deserve.

Flexible Coursework

Flexible Coursework

Asynchronous coursework allows you to work at your own pace with no set class times—enabling you to earn a degree when and where it makes sense for you.

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Attentive Faculty

Our devoted faculty truly care about your success, both in the classroom and beyond. Their virtual door is always open for mentorship, career advice, and academic support.

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Regional Recognition

Wilson College provides the opportunity for transformative education, which is why U.S. News named the institution among the Top Performers on Social Mobility in the North.

Ethical Education

Ethical Education

Our liberal studies emphasis creates agents of justice who fuel meaningful positive change in society. You’ll learn to put your accounting degree toward social good.

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Sense of Belonging

Our online programs honor Wilson’s rich history of providing accessible and inclusive education. No matter your background, you belong at Wilson.

Get Your Degree While You Work

The next class start date is approaching. Don't wait to apply!

We know you’re more than just a student and you have many responsibilities outside of school. That’s why we offer flexible, asynchronous online courses that allow you to study at your own pace, on your own schedule.

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What You Need for Admission

We believe in equitable education and the individuality of every student. Each student has had their own experiences that have led them to Wilson, and those specific experiences should be weighed when a student is applying for admission.

That’s why Wilson College Online reviews every application on a holistic, case-by-case basis, without any steadfast GPA or standardized test score requirements. Every student's application is assessed solely on their own merits, not against any hardline admission requirements.

Required Documents for
First-Time-in-College Applicants

  • Official high school transcript

Required Documents for
Transfer Applicants

  • Official high school transcript
  • Official college transcript(s)

About Wilson College

Initially founded as an all-women’s college in 1869, Wilson College’s mission is to empower students to be confident critical thinkers, creative visionaries, effective communicators, and agents of justice in their communities. Across all programs and fields of study, the College is fiercely committed to and passionate about providing student-centric education and individualized attention and support to ensure our students succeed.

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Want to hear more about Wilson College’s online programs?

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