Bachelor of Arts in Strategic Communications
Bring Your Future Into Focus
Become an In-demand Strategic Communications Professional
Strategic communication graduates are everywhere—they’re writing business proposals, producing podcasts, covering breaking news, and even crafting election campaigns. At Wilson College Online, our Bachelor of Arts in Strategic Communication degree allows you to customize your education so that you can apply what you’ve learned toward what interests you most—whether that be digital communications, humanities, or business.
Our dedicated faculty and advisors can also help you pick a meaningful minor that supplements the core learning material. By the time you graduate, you’ll have a well-rounded interdisciplinary toolkit in the digital arts and social sciences that makes you in-demand to practically any employer.
Prepare for a Career in Strategic Communications
When you earn your online B.A. in Strategic Communication from Wilson, you’ll be able to personalize your degree and learn things that interest you. However, the program has three pillars in which you’ll study critical concepts, such as:
Familiarity with the field of media studies
- The history and development of print and electronic media
- Major laws, regulations, theories, and methods of media
- Oral and written communication, grammar, syntax, and styles
Proficiency with the field of digital design
- Visual communication and design skills and industry best practices
- Basic hardware and software used in desktop and mobile publishing
- Key concepts and practices of media marketing and advertising
Expertise in the field of strategic communications
- Digital networking and messaging systems and information technologies
- Key concepts and theories of public relations and marketing
- Strategic communications campaign development and evaluation
What Will You Do With Your B.A. in Strategic Communication?
Earning your online B.A. in Strategic Communications opens a wide variety of career options in the field of Media and Communications—which shows a strong growth rate of 6%, according to the U.S. Bureau of Labor Statistics.
Some common paths that our graduates can take following graduation include*:
Technical Writer
Median Annual Salary: $78,060
Market Research Analyst
Median Annual Salary: $63,920
Editor
Median Annual Salary: $63,350
Public Relations Specialist
Median Annual Salary: $62,800
Graphic Designer
Median Annual Salary: $50,710
News Analyst, Reporter, or Journalist
Median Annual Salary: $48,370
*Salary and job growth data from the U.S. Bureau of Labor Statistics
Curriculum & Courses
The B.A. in Strategic Communication curriculum is designed to be applicable—which is why you’ll take a leadership course and complete a portfolio capstone project that demonstrates the skills you’ve learned to employers.
The following are the major’s requirements. Students must also fulfill all other requirements in the degree to obtain 120 credits for graduation.
Required Courses
INTRO TO MEDIA COMMUNICATIONS
3 credit hours
EFFECTIVE SPEAKING
3 credit hours
DIGITAL COMMUNICATIONS AND DESIGN
3 credit hours
MEDIA WRITING
3 credit hours
INTERPERSONAL COMMUNICATION
3 credit hours
INTEGRATED MARKETING AND ADVERTISING
3 credit hours
COM 242
SOCIAL MEDIA AND SOCIETY
3 credit hours
COM 240
PUBLIC RELATIONS
3 credit hours
MEDIA LAW AND ETHICS
3 credit hours
MEDIA THEORY AND METHODS
3 credit hours
WEB COMMUNICATIONS AND DESIGN
3 credit hours
COM 315
STRATEGIC COMMUNICATIONS
3 credit hours
COMMUNICATIONS INTERNSHIP
3 credit hours
- or -
LEADERSHIP MODELS AND PRACTICES
3 credit hours
Tuition and Financial Aid
6-14 credits per semester
Financial assistance and payment plans available
Wilson College Online is committed to making your education as affordable as possible. We’re proud to offer online courses at
Personal Learning Environment
Our 13:1 student-to-faculty ratio ensures every student gets the individualized attention they deserve.
Flexible Coursework
Asynchronous coursework allows you to work at your own pace with no set class times—enabling you to earn a degree when and where it makes sense for you.
Attentive Faculty
Our devoted faculty truly care about your success, both in the classroom and beyond. Their virtual door is always open for mentorship, career advice, and academic support.
Regional Recognition
Wilson College provides the opportunity for transformative education, which is why U.S. News named the institution among the Top Performers on Social Mobility in the North.
Ethical Education
Our liberal studies emphasis creates agents of justice who fuel meaningful positive change in society. You’ll learn to put your accounting degree toward social good.
Sense of Belonging
Our online programs honor Wilson’s rich history of providing accessible and inclusive education. No matter your background, you belong at Wilson.
Get Your Degree While You Work
The next class start date is approaching. Don't wait to apply!
We know you’re more than just a student and you have many responsibilities outside of school. That’s why we offer flexible, asynchronous online courses that allow you to study at your own pace, on your own schedule.
What You Need for Admission
We believe in equitable education and the
individuality of every
student. Each student has had their own experiences that have led them to Wilson, and those
specific
experiences should be weighed when a student is applying for admission.
That’s why
Wilson College
Online
reviews every application on a holistic, case-by-case basis, without any steadfast GPA or
standardized test
score requirements. Every student's application is assessed solely on their own merits, not
against any
hardline admission requirements.
Required Documents for
First-Time-in-College
Applicants
- Official high school transcript
Required Documents for
Transfer Applicants
- Official high school transcript
- Official college transcript(s)
About Wilson College
Initially founded as an all-women’s college in 1869, Wilson College’s mission is to empower students to be confident critical thinkers, creative visionaries, effective communicators, and agents of justice in their communities. Across all programs and fields of study, the College is fiercely committed to and passionate about providing student-centric education and individualized attention and support to ensure our students succeed.
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