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Summer camps give children the opportunity to explore new interests, gain independence, and make lasting memories. Youth camps are in high demand, with millions of children attending camps each summer. Also, they generate $70 billion in economic activity annually, according to a study by the American Camp Association (ACA) and the University of Michigan. 

To start a summer camp, individuals need to consider factors such as camp type, staffing, and location. The best summer camps incorporate age-appropriate activities, social and emotional learning opportunities, and a strong safety plan. A background in early childhood education can build valuable skills and insights for starting a summer camp. 

Types of Summer Camps

Summer camps encourage campers to explore new activities, build confidence, and gain skills. Parents turn to summer camps to keep their kids engaged and learning during school breaks. 

Youth camps operate either as day camps or as overnight camps. At day camps, parents drop off campers in the morning and pick them up in the afternoon or evening, while overnight camps, also called sleepaway camps, invite campers to stay overnight and attend camp for multiple days or weeks.

Popular types of summer camps include the following:

• Sports Camps: Soccer, baseball, basketball, and tennis camps are popular options for athletic campers. Other sports-themed camps may feature various athletic activities and lessons, such as swimming, golf, gymnastics, and martial arts. 

• Arts Camps: Creative campers gravitate toward art, acting, and theater camps. Kids can strengthen their confidence at arts and performing camps. 

• STEM Camps: Robotics, gaming, and engineering camps are a popular option for many families. Other science, technology, engineering, and mathematics (STEM) camps may focus on games such as Minecraft or Roblox. 

• Outdoor Adventure Camps: From backpacking to canoeing, outdoor camps appeal to adventurous kids. Nature and wilderness survival camps also build resilience and an appreciation for nature.

Regardless of the type of summer camp, camp directors can benefit from having an understanding of the foundations of child development, social and emotional learning, and curriculum development. 

6 Steps for Starting a Summer Camp

Starting any type of summer camp requires a clear plan for engaging lessons and activities, a qualified staff, and a suitable location. Here are six steps that walk you through how to start a summer camp.

Step 1: Create a Summer Camp Plan

Launching a summer camp starts with a plan. Camp directors should consider whether to start a day camp or an overnight camp, and then determine the camp’s theme, which will shape the camp’s staffing and facility needs.

After determining the camp’s needs, camp directors should develop a business plan. This plan should include the camp’s philosophy, target clientele, budget and finances, and staffing. New camps should also consider their transportation and food service needs.

Step 2: Research Summer Camp Laws and Regulations

Summer camps must provide a safe environment for children. Each state has different laws and regulations governing summer camps. In some states, summer camps require a license. Before starting a summer camp, directors should learn about the rules in their area.

In addition to researching licensing requirements, camps should consider risk management plans and insurance needs. 

Step 3: Choose a Location

Summer camps can take place in scenic lakeside environments, public parks, or indoor facilities. The type of camp will help determine its location. Overnight camps require cabins or other sleeping facilities, horse camps require a stable, and sailing camps require docks and boats.

Day camps have more flexibility in terms of location. Camps may be able to operate at public facilities, including parks or community centers. 

Step 4: Hire Staff

Staff plays a major role in the success of a summer camp. Before launch, summer camps need a staffing plan that takes into account campers’ ages, camp type, and supervision needs.

After identifying staffing needs, directors can consider ways to recruit and screen potential staff. Staffing plans should also include training materials and schedules. 

Step 5: Develop Camp Activities

Before starting a summer camp, directors need to develop camp activities. These activities should align with the camp’s theme and philosophy. By prioritizing a flexible learning environment , camp projects can encourage independence and keep campers engaged.

While planning activities, directors should also create daily schedules to organize the camp. Campers and parents also need clear rules and guidelines from the camp. 

Step 6: Advertise the Summer Camp

New camps should research their target customers and competitors to develop a marketing plan and advertising budget. This research will also inform pricing strategies for the camp.

Directors should also consider the best marketing approaches to connect with families interested in their theme. 

How to Promote Your Summer Camp

New youth camps can attract customers through networking, online promotion, and social media. A strong promotional strategy can also lead to repeat business.

Summer camp marketing approaches can include the following:

• Website: A website can offer information about new summer camps while also generating interest among potential campers. Summer camps can use their website to manage registrations, provide documentation to registered campers, and process payments.

• Flyers or Brochures: Directors can promote camps using flyers and brochures that provide information about the camp’s theme, location, cost, and age range. These printed materials can also include pictures, contact information, and the registration procedure.

• Social Media: An online presence on social media helps summer camps spread the word and attract campers. Social media also offers paid advertising opportunities.

• Local Networks: Schools, PTA organizations, and local organizations related to the camp’s theme can be a great avenue for advertisement. Other avenues include homeschool email lists and local parenting groups.

• Tours and Events: Word of mouth can be the most powerful way to promote a new summer camp. Offering facility tours, hosting an open house, and attending events can generate excitement and camper registrations.

Become an Early Childhood Educator at Wilson College Online

Prepared early childhood educators can start summer camps that develop critical life skills and follow the best practices for supporting children. Wilson College Online offers a Bachelor of Arts (B.A.) in Early Childhood Education that prepares graduates for roles as summer camp directors, child care administrators, and early childhood educators.

The early childhood education program covers childhood development, learning methods, and management styles. Majors also learn how to create curriculum materials, encourage social and emotional learning, and support children with special needs. Contact Wilson College Online today to learn more about the flexible online early childhood education program.

Recommended Readings

5 Outdoor Learning Activities for Early Childhood Educators

Benefits of Experiential Learning

What Is Play-Based Learning?

Sources:

American Camp Association, Exciting New Findings Highlight Summer Camps’ Role in the US Economy

American Camp Association, How to Start a Camp

American Camp Association, State Laws & Regulations

Camp Horizons, Types of Camps for Kids

Circuitree, 10+ Summer Camp Marketing Strategies to Find More Campers

Lawyers.com, “Running a Day Camp for Children”

Winnie, Do Summer Camps Need to Be Licensed? A State-by-State Guide